The series of events “Van Minh Rice Culture of the Mekong Delta” took place from December 3–8, 2025, at Ho Chi Minh City Book Street and on online platforms, creating a dynamic space where history, culture, and education intersect. More than just an exhibition, the program opened a broader dialogue on ecology, sustainable agriculture, and the future of Vietnam’s largest delta region.
Organized by the Hoa Sen Foundation and the Nguyễn An Ninh Digital Library, in collaboration with Vietrisa, TIM Corp, Dear Our Community – Mekong Hub, Mekong Hub, and Ho Chi Minh City Book Street, the program featured bilingual exhibitions, thematic seminars, creative spaces, experiential workshops, and the launch of the “Van Minh Rice Culture – Mekong Delta Bookshelf” project—a digital knowledge platform for the community.
The main goal of the event was not only to honor rice civilization but also to highlight the challenges facing the Mekong Delta: climate change, saltwater intrusion, and livelihood transitions. Understanding the past provides guidance for building a sustainable future for the delta region.
TIM Corp’s Participation: Bringing Modern F&B Closer to Local Values
In its effort to spread knowledge and connect the community, TIM Corp joined the event with the mission of bringing experiential education closer to children and families, while promoting local agricultural products through a modern F&B perspective.
TIM Corp supported the program by fundraising for the Mekong Delta Bookshelf project, helping disseminate knowledge to the wider community.
TIM Corp’s mission at the event was built around three key directions:
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Knowledge dissemination through experiential activities that allow children to engage with rice civilization stories vividly.
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Preservation of local values by integrating local agricultural products into modern educational and experiential spaces.
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Community support by contributing all profits from experiential activities to the Mekong Delta Bookshelf project.
TIM Corp Experiential Space at the Event
One of the most engaging attractions was the model of a boat carrying rice seedlings and rice, offering visitors—especially children—a hands-on, visual understanding of the Mekong Delta’s familiar landscapes. The model became a storytelling tool, highlighting the people, rivers, and agricultural rhythms that form the foundation of rice civilization.
Alongside this, the “Exchange a Book for gelato” activity, organized in collaboration with the Nguyễn An Ninh Digital Library, encouraged reading culture in an engaging way. Each donated book not only brought joy to children but also contributed to building the knowledge base for the Van Minh Rice Culture – Mekong Delta Bookshelf.
The workshop area provided opportunities for children to learn by doing. At the gelato station, young participants became “junior artisans,” crafting gelato from natural ingredients while learning the cultural stories behind the molds. At the chocolate station, children transformed into “junior chocolatiers,” participating in molding, decorating, and understanding the journey from Mekong Delta cacao beans to finished chocolate bars. Knowledge, agricultural products, and creativity naturally converged in this space. All profits from workshops and book donations were contributed to the Mekong Delta community bookshelf project.
Spreading Values Through Thematic Activities
Song song với các hoạt động trải nghiệm, sự kiện còn có triển lãm song ngữ về tiềm năng – thách thức của nông nghiệp phương Nam và loạt tọa đàm quy tụ nhiều nhà nghiên cứu, nhà nông học, nghệ nhân và chuyên gia văn hóa. Đây là nơi các góc nhìn về quá khứ, hiện tại và tương lai của ĐBSCL được kết nối một cách sâu sắc.
A special highlight was the Van Minh Rice Culture – Mekong Delta Bookshelf, a digital knowledge platform preserving materials, stories, and agricultural knowledge for the community. The project serves not only the local population but also provides valuable resources for future generations who will continue to preserve and develop local heritage.
Sharing Knowledge – Cultivating Sustainable Values
By participating in the “Van Minh Rice Culture of the Mekong Delta” event, TIM Corp aims to bring local culture closer to the community through modern experiential education. From small activities like exchanging books for ice cream to workshops on gelato and chocolate making, TIM Corp believes that knowledge—when shared effectively—can plant sustainable seeds for the future of the delta region.